In Strategic Communications we produce integrated communications solutions for our clients. We believe that in times defined by constant change, investment in communication can ensure returns only if it is based on extensive strategic planning and research.
Our commitment is to work together with our clients, to develop corporate strategy and to translate the vision and the mission of our partners into a unique corporate, social and visual identity. An identity that respects corporate values, pays attention to the essential social causes of our time, maximises the equity of the brand and contributes to effective reputation management. Strategy always leads the way for our services. These include the planning and management of advertising, promotional and web campaigns and the utilisation of cutting edge communications tools.
“Customers must recognize that you stand for something. You are just anybody without your identity”
-Howard Schultz Starbucks
We develop corporate and organisational manifestos and targeted Action Plans for effective communications management. We establish the competitive positioning, of brands and products, we open new avenues of policy, we ensure economies of scale and effective management of communications resources.
Branding and Creative Services
We create symbols of value that maximise corporate equity and open new markets for products. In accordance with strategic planning we develop graphic and visual identities for advertising, promotional and web campaigns.
We deliver winning campaigns. Be it the launch of a new product, a political campaign or a public awareness campaign we offer comprehensive campaign management from the initial strategic planning and concept development, down to the commemorative pins and the end-of-campaign evaluation report.
We provide web applications that are timely, relevant and successful in maximising key message diffusion and target audience reach. We deliver web communication tools that are widely known both for their content, use and identity. We design, plan and manage web campaigns, that inspire and network people.
We provide our clients and partners with the right media channels for the communication of their message. We ensure, through effective strategic planning, the maximisation of free media publicity for social causes and corporate campaigns. We organise corporate press events, monitor and report news and provide press office services for our clients and partners.
Corporate Social Responsibility
We design and manage long-term CSR campaigns that are aligned with our client’s strategic goals and are fully integrated in communication programmes. We provide additional value by developing long-standing, mutually beneficial relations with important stakeholders such as NGOs and government organisations.
In a global market where corporate identities are to a large extent defined by their sponsorship programs, we develop for both sponsors and our client’s targeted partnerships that are renowned for their creativity and competitive edge.
Events & Roadshows
We offer state of the art infrastructure and services for the organisation of educational, thematic, political or festive events. We lead the way in the planning and delivery of targeted roadshows that promote our clients' and partners' plans to critical groups.
We deliver the right messages and needs to the right decision making bodies. Through targeted communications strategy and through elaborate development of agendas, we produce succesful coalitions and winning causes.
We integrate services when rapid communications or media response is necessary. We provide tailor –made solutions for our clients in times of crisis, by setting in motion a well-coordinated system and through extensive strategic planning, media training and total utilisation of communications resources.